Staffed Sales Events
The staffed sales event below is an example of an automotive staffed sales event. However, we can do staffed sales events for many different types of businesses.
Imagine yourself pulling into the dealership, ready to start a new day, but today isn't any regular day. Today, you have a lot full of prospects that are ready to buy. This is a reality when you employ IneedProfit.com to host a staffed sales event for your dealership.
We will work with you on your goals for the event and then you can leave the rest to us. We will utilize targeted marketing to make sure that we draw in the correct prospects to accomplish whatever goals your have set for us. We can make the event as simple or as elaborate as you see fit.
Here is what makes our staffed sales events different:
- The mailing list is targeted at prospects that are in the market for a vehicle. How do we accomplish that? We have a staff that cold calls the dealers’ market area prior to the event. We pitch the call as an “economic indicator” survey and ask if they’re in the market for any big ticket items. We also offer them a tailored coupon book for their participation in the survey. This allows us to verify correct name and address. Also, it makes them much more receptive to future mailers.
- Our mailing list has a higher response rate. Typical mailing lists generate about a 3% response rate, but that number gets a lot higher when you’re offering something that a person is in the market for. With that said, there are a lot of times when people trash bulk looking mail, that they do not recognize, or that they can easily recognize as junk mail. We counter this by hand addressing and personalizing all of our envelopes.
- We create a buzz and a buying environment. One in which the customer feels like they got a great deal, and one in which their time was well spent, even if they don’t end up buying.
- We work with the dealership to offer something such as a future free car wash certificate to everyone that shows up. This isn’t a ploy that alienates the customer; it’s something that they’re satisfied with and gives you another shot at their business when they redeem their certificate. It also allows you a non-intrusive way to follow up with the customer via phone.
- Back to the buzz. We also work with the dealership on buyer incentive prizes, discounts, random drawings, food, games, etc. One of the best ways to create a buzz is to offer and market something like this: “Cash in hand, Plasma TVs, computers, and more with every vehicle purchase.” We create sealed, gold envelopes in which every customer leaving F&I gets to draw from. Most will contain a $100 prize, which will be paid in cash, and on the spot. How many people get to buy a new vehicle and leave with cash in their pockets? The prizes are left up to the discretion of the dealership. We will work with you to create whatever themed sale you like.
- We only profit on vehicles sold during the sale. Upfront, you’re only responsible for materials and employee time. Postage, envelopes, toner/ink, paper, call center time, etc – It’s all at cost and will be written into the contract. After that, we negotiate a flat rate for each vehicle sold.
- A great onsite sales staff. We will bring a greeter/registry person and an appropriate number of extra sales staff. The team members will help close deals, provide relief with overflow customers, and assist in any way possible. These are car people, and they are the best of the best.
- We also offer you superior logs and follow-up. Every prospect that we send a mailer to, they’re yours. We will provide you with this information. From there, we document floor-ups, phone-ups, and all sales event activity in detail. After the sale is over, we send out emails to all participants. Thank you letters, second chance, and a proprietary web based system proven to collect referrals.
- Daily, FREE leads from VirtualAutoBuying.com. Anyone who signs up for a staffed sales event will get one year free access to VirtualAutoBuying.com. Our monthly rate runs $199, which makes this freebie worth $2388!
The event planning and preparation will take from two to four weeks, so please book this as soon as possible. Call (512)257-3114 or you may inquire with the form below:
